Fall/Winter 2010
Volume 7, Number 2

The mission of the ACBL is to serve the bridge-related interests of its members and to promote and sustain the game of bridge.

Contact Us

marketing@acbl.org

Or visit
www.acbl.org

American Contract Bridge League

6575 Windchase Blvd.
Horn Lake MS 38637
662-253-3100

ACBL's Radio Spots

We have had very positive feedback from clubs and teachers who have used either the "Empty Nester" or the "Recently Retired" radio spots. The process is very easy ..... just click here for the instructions and information.

And, remember, if you use these radio spots, they are eligible for Cooperative Advertising Program (CAP) reimbursement. You can read all of the CAP requirements here.

 

Marketing Tools Available!

Don't forget to take advantage of the many resources that the ACBL's Marketing Department has available for clubs and teachers to help market the game of bridge. In addition to the popular Cooperative Advertising Program (mentioned above), you may find one or more of the following helpful to market your club and/or bridge class.

 

Weekly Bridge Articles - (a resource that has the potential to become a vehicle for free advertising as well as an educational tool for clubs/teachers). Request more information from marketing@acbl.org.

Discounts - Remember that as an ACBL member you are entitled to a 35% print discount on 8-1/2 x 11 black and white and color printing at FedEx Office. The discount number is 0119614236. OfficeMax also offers discounts to the ACBL for printing and other products - discounts may vary by location and item. Discount cards for FedEx Office and OfficeMax are available on the ACBL web site at http://www.acbl.org/join/memberbenefits.html.

Online Tips & Tricks - A compilation of real life success stories from clubs and teachers. Sample topics include "How to Introduce New Players to Duplicate Bridge," Increasing Class/Workshop Attendance," "Attracting New Members," and "Event Ideas." These tips are located on the ACBL web site at http://www.acbl.org/marketing/tips.html.

Promotional Materials - A wealth of marketing materials are available (free of charge) to clubs/teachers to assist in the recruiting/selling/teaching of the game of bridge. Contact Marketing@acbl.org. The following materials make great handouts at local Senior and/or Youth fairs, tradeshows, "open-house" events, etc.:

            • "Exciting Wold of Bridge - Welcome to Your First Duplicate Game" - a brochure to aid players in their first duplicate game.
            • "Learn to Play Bridge 1 & 2 - free software available on CD
            • ACBL bookmarks
            • "Your Best Partner in Bridge" - a brochure that gives an overview of the ACBL as well as the benefits of playing bridge
            • Youth Promotional DVD - great for showing young people to help pique their interest in learning to play bridge

Communicating with the Media - Find tips on our web site on how to write a press release, etc. at http://www.acbl.org/marketing/publicity.html


Facebook - Check out our Facebook page at http://www.facebook.com/pages/American-Contract-Bridge-League/175353597157 - become a fan and promote your bridge club on ACBL's Facebook page.


Follow us on Twitter at http://twitter.com/acblbridge

 


Electronic Membership Renewal Notices

Save a Tree! - Opt for e-billing membership renewal notices on MyACBL.
You will receive your membership renewal notice by e-mail and can submit your payment by credit card. We accept MasterCard, Visa or Discover.
Spread the word! Encourage your players and students to use this service

 

 

Attention - Attention!

New Member Membership Fees: The cost for a new membership (first-time) of ACBL will be $28.00 (U.S.) effective January 1. 2011. Please discard your outdated instant membership applications at the end of this year (12/31/10). The new 2011 applications are being mailed to clubs after they renew their annual game sanctions.

 

2011 Club Game Sanction Renewals

The 2011 club game sanctions were mailed to each club manager in September 2010. If you have not returned your form and fees, please do so by the end of the year (12/31/10).

 


 

Remember the ACBL Headquarters Moved


Just to remind everyone, the ACBL moved its Headquarters offices in April of this year. We have a new address and phones. Our new address is:


6575 Windchase Blvd.
Horn Lake, MS 38637-1523
Main Phone: 662-253-3100

So, please use the above address when sending correspondence to the ACBL. We are still receiving mail addressed to the old address and this just delays our receiving your correspondence. To view the individual direct-dial phone numbers, go to the "Contact ACBL" page on the ACBL home page or click here.